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The FMCG operations notebook

Practical, numbers-first writing for everyone in the FMCG chain — from supplier to shelf.

11 Jun 2026distribution

Where FMCG Distributor Margins Leak

A distributor billing ₹50 lakh a month at 6% gross thinks he earns ₹3 lakh. The real number is usually lower — and the difference never shows up in any report. Here are the five leaks.

26 Mar 2025FMCG

How Digital Transformation is Reshaping FMCG Businesses in India

India's FMCG supply chain is going digital — but fragmented networks, manual data entry and no real-time visibility still hold most businesses back. Here is what is changing for manufacturers, distributors and retailers.